Information about Measure A

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Information About Measure A: 
The Rolling Hills Estates Business License Transparency/Tax Equity Measure


On February 27th, the Rolling Hills Estates City Council unanimously placed Measure A -- the Rolling Hills Estates Business License Transparency and Tax Equity Measure -- on the June Ballot. If approved by voters, Measure A would update the City’s outdated 30-year-old business license tax ordinance by simplifying and streamlining business classifications and rates with the goal of making the ordinance more transparent, easy to understand, and fair to businesses of all sizes while keeping business tax rates generally lower than in our surrounding South Bay communities.  Nonprofit organizations will continue to be exempt from having to pay business license taxes.

If approved by voters, the additional funds generated by Measure A would (like existing tax revenues) continue to provide funding for services our residents and businesses rely on, such as:

  • Preserving Sheriff's patrols in the City
  • Fixing potholes and repairing streets
  • Repairing the City's aging storm drains
  • Maintaining local parks, youth recreation fields, riding rings, and trails
  • Preserving community events that strengthen property values
  • Maintaining the City's long-term financial stability and continuing fiscally responsible budget

Measure A includes several accountability protections. First, Measure A provides that no new increase in the business license tax rate can occur without voter approval. Second, Measure A funds will be subject to annual independent audits and public budget reports. Finally, Measure A funds will not be at risk of state takeaways -- every dime will stay local to benefit the community.

If you are not yet registered to vote, you may do so by registering online at:

Ballot Question:



Shall an ordinance to simplify the City of Rolling Hills Estates’ existing business license ordinance be adopted, eliminating outdated classifications and updating business license tax rates to either flat rate, or 0.05% - 0.4% of gross receipts (depending on business type) generating approximately $200,000 annually, dedicated to local, unrestricted general revenue purposes, including sheriff’s patrols; 911 response; park/street maintenance;  requiring local control of all funds and annual independent audits, until ended by voters?

Complete Text of Ballot Measure


Impartial Analysis
Ballot Resolution placing the measure on the ballot
Argument in Favor
No Argument Against was filed
Measure A FAQ
Measure A Presentation Slides


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